Liberte Yogurt Campaign for BzzAgent

I recently signed up for BzzAgent.  If you haven't already checked them out, you need to do so ASAP!  BzzAgent is a social marketing company that allows you to test out products and provide feedback on your social networking channels.  When you sign up, they ask you to take several surveys to gage your likes, dislikes and demographics.  Then, when a campaign matches you, they email to ask if you would like to participate.  Upon acceptance of a campaign, you will receive a BzzAgent kit that consists of the product you will be trying out and coupons to pass out to you friends for them to try the product at reduced cost.  All you have to do as a BzzAgent, is provide an honest review and "buzz" about it on your social networking sites.  I use my YouTube, Facebook, Twitter and Blog to let my followers know about my campaigns.  My first campaign was for Liberte Yogurt.

I had never heard of Liberte Yogurt before being chosen for this campaign, but I do kind of like yogurt, so I thought I had nothing to lose.  I do admit, I wasn't a huge fan of Greek style yogurt.  I had recently tried another brand and didn't like it at all, so I went in with low expectations.

I received my BzzAgent kit in the mail and I was pretty excited.  Here's my YouTube first impressions!

They gave me coupons to receive 9 free containers of either their Greek or Mediterranee style yogurts, as well as @10 BOGO (buy one get one free) coupons to give to friends.  My first outing I picked up 5 different flavors in a combination of both styles, to try them both out.  My first flavor tried was the coconut Mediterranee and it was nothing short of delicious!  It was rich and creamy, kind of like custard.  It had none of the chalky aftertaste that I had experienced previously with Greek yogurt. I seriously ate the whole container in like 60 seconds.  It was so yummy!

I went to work the next day and told my team about this brand, and not surprising, none of them had heard of it either.  I gave out the coupons to them and several went out and picked some up for lunch that day.  The decision was unanimous...everyone loved it!  I had boyfriend try one the next day and he liked it a lot too.

I have since used up the other 4 free coupons that  I received and have since bought more.  It is now easily my yogurt of choice.  I am a fan and will continue to eat it up!

It's been a couple weeks since I received my BzzKit....  I went into the work department fridge yesterday and saw there were 3 containers of Liberte Yogurt that weren't mine.  Apparently the ladies that tried it out are still eating it.  Looks like several fans were made! I would say my first campaign was quite the success!  Til the next one...